Vietnam Telecom Services Company (Vinaphone)

In 2006, an important event that marked a great turning-point of Vietnam's economy in general and of the telecommunication sector in particular was that: Vietnam officially became the 150th member of the World Trade Organization (WTO). Also in this time, in order to enhance competitive capacity in the context of international integration, the Telecommunication Services Company made an important behavior: that was to change its abbreviation name from GPC (G=GSM; P=Paging; C=CardPhone) into VinaPhone. This change showed business diversion of the Company in the new stage. The Company also announced its new brand identity system that was of professional and modern manner. It was the determination of the Company to make VinaPhone the first-ranked mobile network in Vietnam with orientation towards international cooperation and integration.

Under definition of the World Intellectual Property Organization, brand is a special sign (tangible and intangible) to recognize a product or service that is manufactured or provided by an individual or an organization. Main criteria in creating ideas on design of Company's new logo model are to maintain the former basic brand name of VinaPhone services - decisive services - but it must create a breakthrough in image. The new brand image must be more simple, modern but it still needs to be purely Vietnamese, easy to apply and convenient in displaying on different background colors and different materials. Specially, the new logo must show the meaning in terms of connection - a specific characteristic in business of VinaPhone Company.

In June 2006, VinaPhone's new logo was introduced. Generally, the new logo met criteria in expression. The logo type "VinaPhone" was simplified with normal face which is simple and easy to read. The icon was made of water-drop circles connecting to one another softly but closely and meaningfully. After a long period of design research, VinaPhone's new logo has been approved by Chairman of BOD of Vietnam Telecommunication Corporation and it has been now applied for both Telecommunication Services Company and VinaPhone's mobile network.

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